Subscribe
Summer means more people outside, more events, and more travel. It’s the perfect time to grow your taxi business — if you know how to use the season smartly. In this article, you’ll find clear, useful tips to stand out and increase taxi bookings during the summer months.
1. Run Summer Promotions That Make People Act to Increase Taxi Bookings
Special offers always work — especially when they’re seasonal. Try these ideas:
- 10–20% off airport rides during peak travel weeks
- Every 5th ride is free (great for regulars)
- Fixed price to popular summer spots
- Promo code “SUMMER2025” for new users
Set a clear time limit (like 7–14 days) to create urgency. Keep the message simple and fun: “Going on vacation? We’ll take you for less!”
Track which offers bring the most taxi bookings, and repeat the best ones.
2. Use Social Media to Catch People on the Go
In summer, people scroll their phones in parks, at the beach, or while waiting in line. That’s your chance.
What to post:
- Short videos (Reels) showing rides to events, nature spots, or concerts
- Instagram Stories with summer routes: lake, rooftop bar, beach
- Simple polls: “Where are you going this weekend?”
Add hashtags like:
#summertaxi #easyride #cityevents #beachtrip
Reels and Stories are great for local visibility — and a fun way to increase taxi bookings without spending a fortune on ads.
3. Partner With Hotels, Cafes, and Tour Agencies to Increase Taxi Bookings
Summer is also tourist season. Local businesses need reliable transport for their guests — that’s where you come in.
How to collaborate:
- Offer fixed-price routes to/from hotels
- Provide small commissions for referrals
- Place a QR code or flyer at reception or tables
- Launch joint deals like “Taxi + drink discount”
Visit places personally or message them on Instagram. Partnerships can bring regular bookings with very little marketing effort.
4. Focus on Airport Rides — They Bring High Value
Airports are full in summer. Business travelers, families, tourists — they all need a ride.
What you can do:
- Update your Google Maps profile for “Taxi to Airport”
- Run local ads for airport transfers
- Create a landing page: “Fast taxi to the airport — no delays”
If you use dispatch software, set up auto-notifications for flight arrivals. That way, you’re ready when people land — and ready to increase taxi bookings during travel peaks.
5. Let Your Cars Look Like Summer on Wheels
Design matters. Make your cars eye-catching and memorable — especially at outdoor spots.
Ideas:
- Vinyl stickers: sun, suitcases, “Let’s go to the beach!”
- Bright summer colors and friendly messages
- Free cold water or mini-fan for passengers
When your car feels like a summer ride, people are more likely to remember — and book again.
6. Automate Your Taxi Business to Increase Taxi Bookings This Summer
More passengers means more pressure. Automation helps you stay fast, organized, and client-friendly.
What to automate:
- Online bookings with pickup time and location
- SMS or email confirmations
- Review requests after the ride
- Reminders for both drivers and clients
CodiCo’s software helps you manage it all from one place — making it easier to increase taxi bookings without adding manual work.
Fazit
Summer is full of opportunity — more people, more movement, more fun. With the right approach, you can turn this season into your biggest revenue boost of the year.
Choose 2–3 tips from this guide and apply them this week. You’ll quickly see a real difference — more calls, more bookings, more happy passengers.
Want to increase taxi bookings this summer? Try CodiCo — smart automation for taxi companies.
Just WhatsApp us
