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Every day, someone in your city needs a taxi. It could be a business traveler late for a flight, a student out late at night, or a local who doesn’t want to walk in the rain. But will they find your taxi service — or someone else’s? In this article, we’ll show you where the modern taxi client searches for a ride and how you can stay visible and competitive in 2025.
1. Google — When the Taxi Client Is in a Hurry
Most people start with Google when they need a ride fast. They search for things like “airport taxi Brussels”, “taxi to city center Antwerp”, or “late night taxi Ghent”.
What matters most:
- Your website should appear for local keywords.
- Your Google Business profile should be active, complete, and full of real reviews.
- You should offer fast online booking — without making the taxi client call or wait.
✅ Don’t forget the domain name. Keep it simple and clear, like taxibrussels.be or airporttaxi24.be. Avoid long or confusing names — they look untrustworthy and reduce clicks.
Tips to improve visibility:
- Use local SEO with pages dedicated to your areas and routes.
- Ask happy clients to leave Google reviews.
- Add a clear “Book Now” button on your website — especially for mobile users.
2. Maps — When the Taxi Client Is Nearby
Google Maps and Apple Maps are popular tools for people who just type “taxi near me” and choose from the top results.
What matters:
- Your company should appear on the map.
- You need strong ratings and recent reviews.
- Easy contact options (call, website) increase trust.
Take action:
- Make sure you’re listed correctly in Google and Apple Maps.
- Double-check your phone number, link, and hours.
- Ask regular taxi clients to rate you — high scores bring in more traffic.
3. Taxi Apps — Familiar, but Not Always Profitable
Some clients go straight to Uber, Bolt, or a local taxi app out of habit. But these platforms take a large cut of your profits — and the taxi client becomes loyal to the app, not to your business.
Here’s a better option:
With Codico Taxi-Software, you can launch your own branded app. It looks professional, keeps your brand in front of the client, and costs nothing extra.
🎁 Special offer right now:
When you subscribe to Codico for just €70/month, the branded app is included for free.
It’s a powerful and cost-free way to build loyalty and bring taxi clients back to you directly.
4. Online Communities — Where Taxi Clients Ask for Advice
Not all taxi clients rely on Google or apps. Many turn to online discussions and ask for personal recommendations.
Popular places where this happens:
- Facebook groups like “Expats in Brussels” or “Families in Antwerp”.
- Reddit: Local subreddits often include posts comparing taxi options.
- Quora: People ask things like “What’s the best taxi to the airport in Amsterdam?”
What you can do:
- Join popular local groups. Don’t spam — be helpful and visible.
- Encourage loyal clients to mention or tag your company when someone asks for a taxi.
- Make sure your brand name and website are easy to remember and share.
5. Social Media — So Taxi Clients Don’t Forget You
Sometimes, the taxi client isn’t even looking yet — but sees your post and remembers:
“Ah, I should book that airport ride in advance.”
A consistent presence on Instagram and Facebook helps build trust and familiarity.
What to post:
- Real photos of your cars, drivers, and routes.
- Client reviews or stories (with permission).
- Promos, discounts, and reminders.
- Targeted ads based on location and behavior.
Social media works best not as a sales tool — but as a reminder: “we’re here when you need us.”
Final Thoughts: Be Where the Taxi Client Looks
In 2025, your taxi client might be searching on Google, looking at a map, browsing Reddit, or just scrolling Instagram. Your success depends on showing up in the right place — at the right time.
The key is to make the booking process fast, simple, and reliable:
- One-click online booking.
- Clear confirmation and price.
- A ride that shows up on time.
All of this becomes easy with Codico Taxi-Software —
an all-in-one platform with booking tools, a branded app, smart notifications, and everything you need to grow your taxi business.
