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You might about Social Media Marketing may be thinking:
“We’re just a local taxi company. Do we really need social media?”
Yes — and here’s why.
1. People Book Where They Feel Confident
If your only presence is a website, you’re invisible to most people.
These days, many check Instagram or Facebook before booking anything — even a ride.
Example:
Two companies offer airport transfers. One has only a website.
The other? An active Instagram with photos, reviews, and stories.
Who do you think gets the booking?
2. Social Media Marketing Builds Trust & Visibility
When people regularly see your name, logo, and real photos in their feed, they remember you.
So when it’s time to get to the airport — they don’t Google “taxi.”
They message you directly.
3. It’s a Low-Cost Way to Grow Your Business
You don’t need a big budget.
You can post for free, run affordable local ads, and stay in front of your audience — all without spending thousands.
Social Media Marketing: Where to Start
You don’t need to be everywhere. Focus on 1–2 platforms where your customers actually are:
- Instagram — Great for photos, stories, and showing real routes
- Facebook — Ideal for local visibility, reviews, and announcements
- Google Business Profile — Not a social app, but essential for search
- (Optional) TikTok — If you’re up for short, fun videos
Pro tip: One good account is better than five ghost ones.
What to Post (Without Spending Hours)
You don’t need fancy equipment or complex plans.
Here’s what works — and builds trust:
- 🚗 Real photos of your cars and drivers
- 📍 Popular routes: airport, events, hotels
- 💬 Customer reviews (text or screenshots)
- 🔔 Promotions and seasonal offers
- 🕒 Booking reminders: “Reserve your ride early”
- 📹 Behind the scenes: dispatch, cleaning, team life
Weekly Social Media Marketing Plan for Taxi Businesses
A simple, repeatable content rhythm:
- Monday — Highlight a route
- Wednesday — Share a customer review
- Friday — Post a Reel or story with a call-to-action
Use Highlights Like a Mini Website
If you’re on Instagram, use Stories Highlights to organize info:
🔹 “Rates”
🔹 “How to Book”
🔹 “Reviews”
🔹 “FAQ”
These make it easy for visitors to understand what you offer — fast.
Reels Work. Don’t Overthink Them.
Short videos are winning right now.
They don’t have to be perfect — just real and useful.
- A quick driver tip
- A route shortcut
- A behind-the-scenes look
Watch what’s trending — music, formats, hashtags — and put your own spin on it.
Tips to Build Trust & Get More Engagement
- Reply to all comments and DMs
- Be consistent: 2–3 posts per week is enough
- Use real photos (not stock)
- Add local hashtags
- Use stories to stay visible
- Repost clients who tag you
✅ Social Media Marketing Checklist for Taxi Companies
Want to check if your page is working for your business?
Here’s your step-by-step guide:
1. Profile Setup
☐ Profile name is clear and matches your brand
☐ Service area is mentioned
☐ Profile photo is a real logo or car
☐ Bio explains what you do and how to book
☐ Link in bio works (to website, WhatsApp, etc.)
☐ Stories Highlights: “Rates”, “Reviews”, “How to Book”, “FAQ”
2. Content Basics
☐ Posting 2–3 times per week
☐ Using real photos (cars, drivers, routes)
☐ Sharing reviews in stories or posts
☐ Showing the everyday side of your business
☐ Posting videos — Reels, stories, or short clips
☐ Sharing offers, reminders, or seasonal tips
☐ Talking about relevant routes (airport, events, hotels)
3. Engagement & Activity
☐ Replying to DMs and comments
☐ Following local pages, liking and commenting
☐ Posting stories with updates or promos
☐ Reposting when clients tag you
☐ Using relevant hashtags
☐ Showing your drivers and team
☐ Offering booking tips or time-saving info
4. Technical Check
☐ Contact buttons (call, WhatsApp) work
☐ All links lead to the correct page
☐ Feed and stories feel active, not abandoned
☐ Good reviews are visible or pinned
5. Weekly Plan (Repeat)
- Monday — Route + photo/video
- Wednesday — Client review or quick story
- Friday — Reel with a booking CTA
Bonus Tip: Be Active, Not Just Present
Social media isn’t only about what you post.
It’s about how you interact.
- Follow and comment on local pages
- Share helpful content
- Tag relevant businesses
- Support your local community online
This brings visibility — and builds real relationships.
Don’t Want to Do It All Yourself?
CodiCo can help.
We’ll plan your content, design your posts, schedule everything, and manage replies.
All you need to do is approve.
👉 Message us on WhatsApp — and let’s grow your business together through smart social media marketing.
